Friday, 25 March 2011

Product Red

Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics (UK & International), Gap, Emporio Armani, Hallmark (US) and Dell. It was founded in 2006 by U2 frontman and activist Bono and Bobby Shriver of ONE/DATA to engage the private sector in raising awareness and funds to help eliminate AIDS in Africa. The Global Fund to Fight AIDS, Tuberculosis and Malaria is the recipient of (RED) monies. However, many[who?] accuse the campaign of profiting by using diseases as a marketing vehicle.[citation needed][weasel words] Bono is an active public spokesperson for the brand.[1]

Susan Smith Ellis was named CEO in June 2007[2]. Each partner company creates a product with the Product Red logo. In return for the opportunity to increase its own revenue through the Product Red products that it sells, a percentage of the profit is given to the Global Fund

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