Product Red states that its main principles are:
* To expand opportunities for the people in the continent of Africa.
* To respect its employees and ask its partners to do the same with their employees and the people who help make their products or deliver their services.
* To promote the fight against HIV/AIDS in the workplace.
* To see the power of a community mobilized for hope, health and progress.
* To ask its partners to uphold the same principles.
* To expand opportunities for the people in the continent of Africa.
* To respect its employees and ask its partners to do the same with their employees and the people who help make their products or deliver their services.
* To promote the fight against HIV/AIDS in the workplace.
* To see the power of a community mobilized for hope, health and progress.
* To ask its partners to uphold the same principles.
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